About Us


To partner with servicing dealers to promote mutual success through the use of our technology-based management tools and to provide support that “wows.”

The Company
Charter Software has been in business since 1978 and is a privately held, unencumbered company in solid financial condition. In 1984, Charter began computerizing equipment dealers with their first version of business management software exclusively designed for equipment dealers.

Our customer base includes agricultural, outdoor power and industrial/construction equipment dealers, and other types of retail. Our “flagship” business management system, ASPEN, meets the needs of multiple and single store dealerships seeking more robust functionality than available in other systems. Our original Windows-based software, DealerWin, is still in use at hundreds of dealer locations.

Our Employees
Charter Software employs developers, programmers, and even support staff with management and accounting backgrounds to best serve the needs of our customers. We receive ratings ranging from “Very Good” to “Excellent” in all aspects of customer service, support and product satisfaction. We offer personalized service—we know our customers!

Our Industry Relationships Keep Us Strong
Our longstanding relationships with major industry suppliers allow us works closely with them to provide integration with their software and systems. We also supply price files for over 400 OEM/Suppliers.

Our Strategic Alliances with prominent companies in related industries allow us to provide customers with access to additional products and services.

We are the only business system vendor endorsed by five regional equipment dealer associations in the United States and Canada.