ASPEN’s Customer Vision screen is one of many powerful CRM features built into ASPEN to help dealers identify where opportunities exist to increase parts, service, whole goods and rental revenue.

Using this tool, dealers can identify sales volume and margins by department and pinpoint customers with which they wish to market. The Customer Vision screen also identifies and presents graphs of your top 25 customers for the date range you specified.

Using the Customer Vision screen, within seconds you can identify:

• Customers who have purchased equipment from you but have not purchased parts or service
• Customers who have rented from you but haven't purchased anything else
• Customer who have purchased parts but not equipment
• Many more scenarios such as these!

From the resulting data, you can create customer "picklists" to use for direct marketing, or send an email to the selected recipients right from the links on the ASPEN screen. All communications are stored on the customer record!

• Use flat rate or estimated time on the work order segment to impact technician availability
  
• Assign technicians to work order segments based on priority and their availability
• Use the calendar to quickly re-assign jobs based on tech availability
• Giving customers more accurate estimates on how soon you can provide service
• Use "start after" date to push jobs out when waiting for parts, etc.
• Jobs populate calendar according to priority set on work order

With ASPEN's powerful contact management and CRM tools, you can segment your customers to market to them by type, warranty expiration, last service date, type of equipment owned, etc., or create your own scenarios to pinpoint customers by their sales history by department. For example, you can find out which customers have purchased units but not parts or service from you, and reach out to them with a targeted promotion.

After targeting your desired customers, with just a few mouse clicks, market to them via e-mail or create internal follow-up tasks right from the ASPEN screen, or use the generated lists outside of ASPEN to send direct mail.  Antother way to serve your customers better using ASPEN is to filter your completed work orders or sort equipment pickups by zone, and create a call list or an e-mail to notify these customers of scheduled deliveries or pickups.

However you reach out to your customers using ASPEN, all your communications are logged onto the selected customers' records to build a history of all contact with them. This information at your employees’ fingertips allows them to be more responsive to customers' needs and greatly improves customer service!

ASPEN Community is now available for ALL ASPEN customers for free!*

ASPEN Community is a subscription-based parts locator service designed to allow a cooperative of ASPEN dealers to fulfill their customers’ immediate needs by accessing one another’s inventory. This can help to both create a new market to upload parts as well as help to forge a community of dealers who can assist one another in their sales.

All ASPEN customers will be able to use ASPEN Community for free until July 31st, 2013. Watch for an email on how to get started!

Link to ASPEN Community from the ASPEN Parts Availability and Parts Ordering screens to see if another ASPEN dealer has the part you're looking for. You can choose which community dealers you want to work with and only view availability from those selected to be visible. All exchanges between ASPEN Community dealers are tracked and saved in the system.

When developing their ASPEN Community relationships, you may wish to set up a particular person or at the dealership you've "be-friended" as a default contact.

*Community is free for ASPEN customers until July 31st. Whether you continue to subscribe thereafter, you can still see the dealers who subscribe.